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John Vigorito— New School Music Executive


 

John Vigorito is so much more than the CEO of Loud Era Records— he is a music executive running his own business while managing artists, running video production and graphic design, creating inspirational, trending content for his company and artists, and assisting in the writing and production on all the music coming out of Loud Era Records.


Backed by his amazing team and phenomenal artists, Vigorito has built an inspirational brand through hard work, talent, and dedication.


Inspired by music from a young age, John Vigorito was drawn to hip-hop, RnB, and pop. He remembers watching MTV Jam as a kid and appreciating how some of his favorite songs were paired with great visuals to paint a better picture for the viewers.


Having a love and artistic vision for video and music production encouraged this talented artist to take on his own record label, Loud Era Records, and musicians to manage to create similar amazing music paired with visuals and videos all created in-house. John praises his amazing team of artists whom he loves working and writing with.


John and his brother Louis Vigorito first started Loud Era Records in 2017. John recalls the exact moment they came up with their idea to make their independent record label, based in Keansburg, New Jersey.


“It’s a funny story how that started,” John explained. “I was reading a book by Grant Cardone called Sell or Be Sold, and I had some money at the time. I didn’t know what I wanted to do, and I was trying to figure it out — I wanted to start a business, and I knew that. I just didn’t know what I really wanted to do.


“Lou was playing music in the other room, and I put the book down to go yell at him to turn it down so I could keep reading. When I went into the room to bang on the door, I heard what he was playing. I realized, oh wow, this is right in front of me. I walked in and asked him if he wanted to start a label, and we came up with the name. That’s literally how it worked out.”


John explained the idea behind Loud Eras' name and logo. “Our logo is a distorted globe and what all that represents to me is the way that we view the world. Our view of regular people might be distorted, but in the metaphor, we control what we see. We control our outcomes and visions and what type of world we want to live in. Loud Era, you know, represents being loud. Not being scared to express yourself in a loud form in any way, like not being shy and not worrying about what other people are going to say. Just expressing yourself in your truest art form.”


While John Vigorito has a lot of artistic outlets through all aspects of Loud Eras’ music and video production, in our interview, he discusses his favorite part of his career: writing, specifically writing music with his brother and his other artists. Just coming together to make a masterpiece with his team is one of his biggest highlights.


To continue reading this article on NYC Tastemakers, click here.

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